Construct

Construct details. (MORE INFO)

Construct: Environmental Uncertainty (Heterogeneity)


  • Description
  • Indicators

Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".


Definition: The degree of similarity or differentiation within the organization task environments.

Theory/model: Additional to TTF
Reference: (Karimi, Somers, & Gupta, 2004)


Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.


IndicatorScaleContextTheory/ModelReference(s)
Needed diversity in your production methods and marketing tactics to cater to your different customers.Scale 1 to 7, Diversity has dramatically decreased to Diversity has dramatically increasedDataTTF(Karimi, Somers, & Gupta, 2004)