Construct

Construct details. (MORE INFO)

Construct: Consumer Willingness


  • Description
  • Indicators

Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".


Definition: The extent to which consumers engage in online shopping.

Theory/model: Additional to TOE
Reference: (Zhu, Kraemer, & Xu, 2003)


Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.


IndicatorScaleContextTheory/ModelReference(s)
% of the population using online shopping in each country.Percentagee-BusinessTOE(Zhu, Kraemer, & Xu, 2003)
% of the population using online banking in each country.Percentagee-BusinessTOE(Zhu, Kraemer, & Xu, 2003)
% of the population willing to use credit card payment for online shopping in each country.Percentagee-BusinessTOE(Zhu, Kraemer, & Xu, 2003)
% of the population willing to use e-cash payment for online shopping in each country.Percentagee-BusinessTOE(Zhu, Kraemer, & Xu, 2003)
Average annual online spending per capita in each country.Percentagee-BusinessTOE(Zhu, Kraemer, & Xu, 2003)