Context details. (MORE INFO)
| Indicator | Scale | Reference(s) |
|---|---|---|
| I _____ the idea of using a VCR-Plus+TM: (dislike/like). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Buying a VCR-Plus+TM would be a _____ idea: (foolish/wise). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| I think buying a VCR-Plus+TM is a ____ idea: (bad/good). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Using a VCR-Plus+TM to tape shows is a ____ idea: (bad/good). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Indicator | Scale | Reference(s) |
|---|---|---|
| I intend to buy a VCR-Plus+ TM within the next 3 months: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| I plan to use the VCR-Plus+TM to tape all my shows: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Indicator | Scale | Reference(s) |
|---|---|---|
| The VCR-Plus + TM will be difficult to learn: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| A product that is difficult to learn is: (bad/good). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| The VCR-Plus +TM will be easy to operate: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| A product that is easy to operate is: (bad/good). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| The VCR-Plus +TM will be frustrating to learn: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| A product that is frustrating to learn is: (bad/good). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Indicator | Scale | Reference(s) |
|---|---|---|
| If I wanted to, I could easily operate a VCR-Plus+TM on my own: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Being able to operate a product on my own is: (unimportant/important). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| I know enough to buy a VCR-Plus+TM on my own: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Knowing enough to buy a product is: (unimportant/ important). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| I would feel comfortable buying a VCRPlus+TM on my own: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Being comfortable buying a product on my own is: (unimportant/important). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| I would be able to use the VCR-Plus+TM even if there is no one around to tell me how to use it: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Being able to use a product even if no one is around to tell me how to use it is: (unimportant/important). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Indicator | Scale | Reference(s) |
|---|---|---|
| I have the use of a VCR whenever I want it: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Having the use of a VCR whenever I want it is: (unimportant/important). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| The VCR-Plus+TM would work well with my brand of VCR: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Having a product that works with my existing product is: (unimportant/important). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| I have the time and money needed to buy a VCR-Plus+TM: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Having the time and money needed to buy a product is: (unimportant/important). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| I have the time needed to set up the VCRPlus+TM: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Having the time needed to set up a product is: (unimportant/important). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| I have the time to use the VCR-Plus+TM: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Having the time to use a product is: (unimportant/ important). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Indicator | Scale | Reference(s) |
|---|---|---|
| My family would think that I should buy a VCR-Plus+TM: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| My family would think that I should use a VCR-Plus+TM to tape shows: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Generally speaking, I want to do what my family thinks I should do: (unlikely/likely). | Scale 1 to 7 | (Taylor & Todd, 1995b) |
| My friends would think that I should buy a VCR-Plus+TM: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| My friends would think that I should use a VCR-Plus+TM to tape shows: (unlikely/ likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Generally speaking, I want to do what my friends think I should do: (unlikely/likely). | Scale 1 to 7 | (Taylor & Todd, 1995b) |
| Indicator | Scale | Reference(s) |
|---|---|---|
| I have the resources, knowledge and ability to buy a VCR-Plus+TM: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| I have the resources, knowledge and ability to operate a VCR-Plus+TM: (unlikely/ likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| I would be able to buy a VCR-Plus+TM: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| I would be able to operate a VCR-Plus+TM: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Indicator | Scale | Reference(s) |
|---|---|---|
| The VCR-Plus+TM would allow me to tape more shows: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Being able to tape more shows is: (bad/good). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| The advantages of VCR-Plus+TM outweigh the disadvantages: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| A product that has more advantages than disadvantages is: (bad/good). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| The VCR-PIus+TM will not offer me any new benefits: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| A product that will not offer me any new benefits is: (bad/good). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| The VCR-Plus+TM will fit well with how I use my VCR (for example, taping shows, watching movies, taping music): (unlikely/ likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| A product that fits well with how I use my VCR is: (bad/good). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| The VCR-Plus +TM will fit well with my lifestyle: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| A product that fits well with my lifestyle is: (bad/good). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Indicator | Scale | Reference(s) |
|---|---|---|
| Most people who are important to me would think that I should buy a VCR-Plus+TM: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| Most people who are important to me would think that I should use a VCR-Plus+TM to tape shows: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| The people who influence my decisions would think that I should buy a VCR-Plus+TM: (unlikely/likely). | Scale -3 to +3 | (Taylor & Todd, 1995b) |
| The people who influence my decisions would think that I should use the VCR-Plus. | Scale -3 to +3 | (Taylor & Todd, 1995b) |