Context

Context details. (MORE INFO)

Context: Short Message Service (SMS)

Note: This list contains all the constructs (and corresponding measuring variables) as defined by the authors when proposing/using/applying the theories/models in the selected context. It also includes the scales used to measure the variables.

  • Construct (Theory/Model): Perceived Ease of Use (TAM)
      IndicatorScaleReference(s)
      Learning to operate mobile phone messages is easy for me.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      It is easy for me to become skillful at using SMS.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      I find it easy to get SMS to do what I want it to do.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      I think using SMS is easy.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
  • Construct (Theory/Model): Perceived Enjoyment (TAM)
      IndicatorScaleReference(s)
      Using SMS brings much pleasure to me.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      I like sending and receiving interesting greeting and humorous short messages.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      Using SMS makes life fun.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      Using SMS makes me feel happy and relaxed.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      Using SMS is exciting.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
  • Construct (Theory/Model): Perceived Usefulness (TAM)
      IndicatorScaleReference(s)
      SMS is very useful.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      SMS allows me to conveniently and quickly communicate with others.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      SMS improves the efficiency of my communication with others.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      SMS allows me to understand more information about the world and others.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      I think SMS is indispensable in my life.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
  • Construct (Theory/Model): Actual Usage (TAM)
      IndicatorScaleReference(s)
      How many short messages do you send during a month?Selection(Y. B. Lu, Deng, & Wang, 2010)
      How frequently do you use the SMS?Selection(Y. B. Lu, Deng, & Wang, 2010)
  • Construct (Theory/Model): Communication Effectiveness (TAM)
      IndicatorScaleReference(s)
      I like using SMS to communicate information.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      I feel using SMS I can express myself more implicitly.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      Using SMS allows me to have a variety of ways to communicate with others.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      I don’t like making my communication exposed (through voice) when other people are present.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      SMS can be used anytime and anywhere for convenient communication.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
  • Construct (Theory/Model): Perceived Network Externalities (TAM)
      IndicatorScaleReference(s)
      From my observations, the number of SMS users is large.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      Many of my friends and relatives frequently use SMS.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      I have many opportunities to use SMS.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      In my opinion, many mobile phone users frequently use SMS.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      There are various types of SMS.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      In my opinion, as a communication tool, SMS is as common as other ways of communication (e.g., face-to-face and phone conversation).Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
  • Construct (Theory/Model): Perceived Service Cost (TAM)
      IndicatorScaleReference(s)
      I think the equipment cost of using SMS is expensive.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      I think the access cost of using SMS is expensive.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)
      I think the transaction fee of using SMS is expensive.Likert 1-7, Strongly Disagree to Agree(Y. B. Lu, Deng, & Wang, 2010)