Construct

Construct details. (MORE INFO)

Construct: Visibility



Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".



Definition: The degree to which the innovation is visible in the organization.

Theory/model: IDT TRA
Reference: (Karahanna, Straub, & Chervany, 1999)



Definition: The degree to which the innovation is visible.

Theory/model: IDT TAM TPB
Reference: (Oh, Ahn, & Kim, 2003)



Definition: The degree to which an innovation is visible during its diffusion through a user community.

Theory/model: Additional to TAM
Reference: (Plouffe, Hulland, & Vandenbosch, 2001)



Definition: The ability to easily communicate the existence.

Theory/model: IDT TRA
Reference: (Van Slyke, Ilie, Lou, & Stafford, 2007)



Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.



IndicatorScaleContextTheory/ModelReference(s)
Before deciding on whether or not to use broadband Internet I see using broadband Internet on many computers around.Not SpecifiedBroadband InternetIDT(Oh, Ahn, & Kim, 2003)

Before deciding on whether or not to use broadband Internet I have seen many people using broadband Internet around.Not SpecifiedBroadband InternetIDT(Oh, Ahn, & Kim, 2003)

Before deciding on whether or not to use broadband Internet I do not see many people using broadband Internet around.Not SpecifiedBroadband InternetIDT(Oh, Ahn, & Kim, 2003)

Before deciding on whether or not to use broadband Internet I have seen using broadband Internet around.Not SpecifiedBroadband InternetIDT(Oh, Ahn, & Kim, 2003)

In my community, I see many merchants using the Exact card system. Likert 1-7, Strongly Disagree to AgreeSmart CardTAM(Plouffe, Hulland, & Vandenbosch, 2001)

The Exact card system is not very visible in my community.Likert 1-7, Strongly Disagree to AgreeSmart CardTAM(Plouffe, Hulland, & Vandenbosch, 2001)

In my organization, one sees Windows on many computers.Scale 1 to 7Microsoft's Windows 3.1 software packageTRA(Karahanna, Straub, & Chervany, 1999)

In my organization, I have seen many people with Windows on their computers.Scale 1 to 7Microsoft's Windows 3.1 software packageTRA(Karahanna, Straub, & Chervany, 1999)

I have seen many people using IM.Likert 1-7, Strongly Disagree to AgreeInstant messaging (IM) systemsTRA(Van Slyke, Ilie, Lou, & Stafford, 2007)

It is easy for me to observe others using IM.Likert 1-7, Strongly Disagree to AgreeInstant messaging (IM) systemsTRA(Van Slyke, Ilie, Lou, & Stafford, 2007)

I have not seen many others using IM.Likert 1-7, Strongly Disagree to AgreeInstant messaging (IM) systemsTRA(Van Slyke, Ilie, Lou, & Stafford, 2007)