Construct details. (MORE INFO)
Definition: The extent to which a customer is willing to let the RA make a decision on her or his behalf about what to buy.
Theory/model: Additional to TRA
Reference: (Komiak & Benbasat, 2006)
Indicator | Scale | Context | Theory/Model | Reference(s) |
---|---|---|---|---|
I am willing to delegate to this RA for my decision about which product to buy. | Likert 1-7, Strongly Disagree to Agree | Recommendation Agents (RAs) | TRA | (Komiak & Benbasat, 2006) |
I am willing to let this RA decide which product to buy on my behalf. | Likert 1-7, Strongly Disagree to Agree | Recommendation Agents (RAs) | TRA | (Komiak & Benbasat, 2006) |