Construct details. (MORE INFO)
Definition: The consumer’s knowledgeability about purchasing products online and making sound purchasing decisions, which are likely to increase consumers’ judgments of their efficacy to purchase products online, leading to higher self-efficacy.
Theory/model: Additional to TPB
Reference: (Pavlou & Fygenson, 2006)
Indicator | Scale | Context | Theory/Model | Reference(s) |
---|---|---|---|---|
If I wanted to, I could become skillful at making good product purchasing decisions on the Web. | Scale 1 to 7, Strongly Disagree to Agree | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
Becoming skillful at making good purchasing decisions on the Web would make it (much more difficult/easier) for me to purchase this product from this Web vendor. | Scale 1 to 7, Much More Difficult to Easier | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
If I wanted to, I could easily become knowledgeable about purchasing products on the Web. | Scale 1 to 7, Strongly Disagree to Agree | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
Becoming knowledgeable about Web purchasing would make it (much more difficult/easier) for me to purchase this product from this Web vendor. | Scale 1 to 7, Much More Difficult to Easier | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |