Construct

Construct details. (MORE INFO)

Construct: Purchasing Attitude


  • Description
  • Indicators

Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".


Definition: The consumer’s evaluation of the desirability of using a website to purchase products from a Web vendor.

Theory/model: Additional to TPB
Reference: (Pavlou & Fygenson, 2006)


Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.


IndicatorScaleContextTheory/ModelReference(s)
For me, purchasing this product from this Web vendor within the next 30 days would be.Scale 1 to 7, Very Bad to Good Ideae-CommerceTPB(Pavlou & Fygenson, 2006)
For me, purchasing this product from this Web vendor within the next 30 days would be.Scale 1 to 7, Very Undesirable to Desirablee-CommerceTPB(Pavlou & Fygenson, 2006)