ISRI - Information Systems Research Indicators

Construct: Price Value

Description
Indicators

Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".

Definition: Consumers’ cognitive tradeoff between the perceived benefits of the applications and the monetary cost for using them.

Theory/model: UTAUT2
Reference: (Venkatesh et al., 2012)

Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.

Indicator	Scale	Context	Theory/Model	Reference(s)
Mobile Internet is reasonably priced.	Likert 1-7, Strongly Disagree to Agree	Mobile Internet	UTAUT	(Venkatesh, Thong, & Xu, 2012)

Mobile Internet is a good value for the money.	Likert 1-7, Strongly Disagree to Agree	Mobile Internet	UTAUT	(Venkatesh, Thong, & Xu, 2012)

At the current price, mobile Internet provides a good value.	Likert 1-7, Strongly Disagree to Agree	Mobile Internet	UTAUT	(Venkatesh, Thong, & Xu, 2012)