Construct details. (MORE INFO)
Definition: The proportion of adopters in an individual's personal network.
Theory/model: Additional to DTPB
Reference: (Hsieh, Rai, & Keil, 2008)
Indicator | Scale | Context | Theory/Model | Reference(s) |
---|---|---|---|---|
What percent of the people you know in LaGrange has adopted the Internet TV? | Percentage | Internet TV | DTPB | (Hsieh, Rai, & Keil, 2008) |