Construct

Construct details. (MORE INFO)

Construct: Perceived Information Protection


  • Description
  • Indicators

Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".


Definition: The consumer’s belief about the Web vendor’s ability to safeguard her personal information from security and privacy breaches.

Theory/model: Additional to TPB
Reference: (Pavlou & Fygenson, 2006)


Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.


IndicatorScaleContextTheory/ModelReference(s)
I expect my personal information to be adequately protected when I purchase this product from this Web vendor.Scale 1 to 7, Strongly Disagree to Agreee-CommerceTPB(Pavlou & Fygenson, 2006)
An adequate protection of my personal information would make it (much more difficult/easier) for me to purchase this product from this vendor.Scale 1 to 7, Much More Difficult to Easiere-CommerceTPB(Pavlou & Fygenson, 2006)
I feel secure that my personal information is kept private when I purchase this product from this Web vendor.Scale 1 to 7, Strongly Disagree to Agreee-CommerceTPB(Pavlou & Fygenson, 2006)
Feeling secure that personal information is kept private would make it (much more difficult/easier) for me to purchase this product from this Web vendor.Scale 1 to 7, Much More Difficult to Easiere-CommerceTPB(Pavlou & Fygenson, 2006)