ISRI - Information Systems Research Indicators

Construct: Perceived Ease of Purchasing

Description
Indicators

Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".

Definition: The extent to which a consumer believes that purchasing products from a Web vendor would be free of effort.

Theory/model: Additional to TPB
Reference: (Pavlou & Fygenson, 2006)

Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.

Indicator	Scale	Context	Theory/Model	Reference(s)
Purchasing this product from this website would be easy.	Scale 1 to 7, Extremely Unlikely to Likely	e-Commerce	TPB	(Pavlou & Fygenson, 2006)

For me, purchasing products easily from a Web vendor is.	Scale 1 to 7, Not at All to Extremely important	e-Commerce	TPB	(Pavlou & Fygenson, 2006)

Learning how to purchase this product from this Web vendor would be easy.	Scale 1 to 7, Strongly Disagree to Agree	e-Commerce	TPB	(Pavlou & Fygenson, 2006)

For me, learning how to purchase products easily from a Web vendor is.	Scale 1 to 7, Not at All to Extremely important	e-Commerce	TPB	(Pavlou & Fygenson, 2006)