Construct details. (MORE INFO)
Definition: The fun or pleasure derived from using a technology, and it has been shown to play an important role in determining technology acceptance and use.
Theory/model: UTAUT2
Reference: (Venkatesh et al., 2012)
Indicator | Scale | Context | Theory/Model | Reference(s) |
---|---|---|---|---|
Using mobile Internet is fun. | Likert 1-7, Strongly Disagree to Agree | Mobile Internet | UTAUT | (Venkatesh, Thong, & Xu, 2012) |
Using mobile Internet is enjoyable. | Likert 1-7, Strongly Disagree to Agree | Mobile Internet | UTAUT | (Venkatesh, Thong, & Xu, 2012) |
Using mobile Internet is very entertaining. | Likert 1-7, Strongly Disagree to Agree | Mobile Internet | UTAUT | (Venkatesh, Thong, & Xu, 2012) |