Construct details. (MORE INFO)
Definition: A customer's feelings of security and comfort about relying on an RA for the decision on what to buy.
Theory/model: Additional to TRA
Reference: (Komiak & Benbasat, 2006)
Indicator | Scale | Context | Theory/Model | Reference(s) |
---|---|---|---|---|
I feel secure about relying on this RA for my decision. | Likert 1-7, Strongly Disagree to Agree | Recommendation Agents (RAs) | TRA | (Komiak & Benbasat, 2006) |
I feel comfortable about relying on this RA for my decision. | Likert 1-7, Strongly Disagree to Agree | Recommendation Agents (RAs) | TRA | (Komiak & Benbasat, 2006) |
I feel content about relying on this RA for my decision. | Likert 1-7, Strongly Disagree to Agree | Recommendation Agents (RAs) | TRA | (Komiak & Benbasat, 2006) |