ISRI - Information Systems Research Indicators

Construct: Attitude Towards the Behavior

Description
Indicators

Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".

Definition: Refers to the degree to which a person has a favorable or unfavorable evaluation or appraisal of the behavior in question.

Theory/model: TPB
Reference: (Ajzen, 1991)

Definition: Individual's positive or negative feelings (evaluative affect) about performing the target behavior.

Theory/model: TRA
Reference: (Fishbein & Ajzen, 1975)

Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.

Indicator	Scale	Context	Theory/Model	Reference(s)
For me, cleaning spyware from my computer would be.	Scale 1 to 5, Very Bad Idea to Very Good Idea	Anti-Spyware	TPB	(Dinev, Goo, Hu, & Nam, 2009) (Dinev & Hu, 2007)

For me, preventing spyware from self-installing on my computer would be.	Scale 1 to 5, Very Bad Idea to Very Good Idea	Anti-Spyware	TPB	(Dinev, Goo, Hu, & Nam, 2009) (Dinev & Hu, 2007)

For me, protecting my computer from spyware would be.	Scale 1 to 5, Very Bad Idea to Very Good Idea	Anti-Spyware	TPB	(Dinev, Goo, Hu, & Nam, 2009) (Dinev & Hu, 2007)

All things considered, using the system is a foolish move...wise move.	Scale 0 to 10	Not Specified	TPB	(Titah & Barki, 2009)

All things considered, using the system is a negative step...positive step.	Scale 0 to 10	Not Specified	TPB	(Titah & Barki, 2009)

All things considered, using the system is a ineffective idea...effective idea.	Scale 0 to 10	Not Specified	TPB	(Titah & Barki, 2009)

Using the system is a (bad/good) idea.	Scale 1 to 7	Not Specified	TPB	(Kim, 2009)

Using the system is a (foolish/wise) idea.	Scale 1 to 7	Not Specified	TPB	(Kim, 2009)

I (dislike/like) the idea of using the system.	Scale 1 to 7	Not Specified	TPB	(Kim, 2009)

Using the system is (unpleasant/pleasant).	Scale 1 to 7	Not Specified	TPB	(Kim, 2009)

Using _____ is (not enjoyable/ very enjoyable).	Likert 1-7, Strongly Disagree to Agree	Data Warehousing Predefined Reporting Software	TRA	(Wixom & Todd, 2005)

Overall, using _____ is a (unpleasant/pleasant) experience.	Likert 1-7, Strongly Disagree to Agree	Data Warehousing Predefined Reporting Software	TRA	(Wixom & Todd, 2005)

My attitude toward using _____ is (very unfavorable/very favorable).	Likert 1-7, Strongly Disagree to Agree	Data Warehousing Predefined Reporting Software	TRA	(Wixom & Todd, 2005)

Using IM is a good idea.	Likert 1-7, Strongly Disagree to Agree	Instant messaging (IM) systems	TRA	(Van Slyke, Ilie, Lou, & Stafford, 2007)

Using IM would be unpleasant.	Likert 1-7, Strongly Disagree to Agree	Instant messaging (IM) systems	TRA	(Van Slyke, Ilie, Lou, & Stafford, 2007)

I like the idea of using IM.	Likert 1-7, Strongly Disagree to Agree	Instant messaging (IM) systems	TRA	(Van Slyke, Ilie, Lou, & Stafford, 2007)

All things considered, adopting Windows in my job within the next six months would be extremely negative ... extremely positive.	Scale -3 to +3	Microsoft's Windows 3.1 software package	TRA	(Karahanna, Straub, & Chervany, 1999)

All things considered, adopting Windows in my job within the next six months would be extremely good ... extremely bad.	Scale -3 to +3	Microsoft's Windows 3.1 software package	TRA	(Karahanna, Straub, & Chervany, 1999)

All things considered, adopting Windows in my job within the next six months would be extremely harmful ... extremely beneficial.	Scale -3 to +3	Microsoft's Windows 3.1 software package	TRA	(Karahanna, Straub, & Chervany, 1999)