Construct details. (MORE INFO)
Definition: The natural sequencing of web pages, well organized layout, and consistency of navigation protocols.
Theory/model: Additional to TPB
Reference: (Pavlou & Fygenson, 2006)
Indicator | Scale | Context | Theory/Model | Reference(s) |
---|---|---|---|---|
I expect the sequencing of hyperlinks in this website to be clear. | Scale 1 to 7, Strongly Disagree to Agree | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
Having a clear sequence of hyperlinks would make it (much more difficult/ easier) for me to get information about this product. | Scale 1 to 7, Much More Difficult to Easier | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
I expect the layout of this website to be intuitive. | Scale 1 to 7, Strongly Disagree to Agree | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
A website with an intuitive layout would make it (much more difficult/ easier) for me to get information about this product. | Scale 1 to 7, Much More Difficult to Easier | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |