Construct

Construct details. (MORE INFO)

Construct: The Intention to Adopt as a Decision Aid


  • Description
  • Indicators

Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".


Definition: The extent to which a customer is willing to let an RA narrow down the choices that she or he will then evaluate to make a purchase decision.

Theory/model: Additional to TRA
Reference: (Komiak & Benbasat, 2006)


Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.


IndicatorScaleContextTheory/ModelReference(s)
I am willing to use this RA as an aid to help with my decision about which product to buy.Likert 1-7, Strongly Disagree to AgreeRecommendation Agents (RAs)TRA(Komiak & Benbasat, 2006)
I am willing to let this RA assist me in deciding which product to buy.Likert 1-7, Strongly Disagree to AgreeRecommendation Agents (RAs)TRA(Komiak & Benbasat, 2006)
I am willing to use this RA as a tool that suggests to me a number of products from which I can choose.Likert 1-7, Strongly Disagree to AgreeRecommendation Agents (RAs)TRA(Komiak & Benbasat, 2006)