Construct details. (MORE INFO)
Definition: The relative influence of external and interpersonal information sources on respondents’ initial adoption decisions.
Theory/model: Additional to IDT
Reference: (Parthasarathy & Bhattacherjee, 1998)
Indicator | Scale | Context | Theory/Model | Reference(s) |
---|---|---|---|---|
How much did each of the following source influence you to subscribe to [this] service? Please make sure that the total equals 100%: Articles, reviews, advertising, or other activities of the company: [External influence]; Opinions of friends, colleagues, relatives, or others: [Interpersonal influence]; My own personal experience and general computer knowledge: [Other influence]. | Percentage | Online Services | IDT | (Parthasarathy & Bhattacherjee, 1998) |