Construct

Construct details. (MORE INFO)

Construct: Social Norm


  • Description
  • Indicators

Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".


Definition: The degree to which an individual perceives that important others believe he or she should use the new system.

Theory/model: Additional to TAM
Reference: (Dickinger, Arami, & Meyer, 2008)


Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.


IndicatorScaleContextTheory/ModelReference(s)
I would use PTT if my friends use it.Likert 1-5Instantaneous Voice Communication ServiceTAM(Dickinger, Arami, & Meyer, 2008)
I would use PTT if my family uses it.Likert 1-5Instantaneous Voice Communication ServiceTAM(Dickinger, Arami, & Meyer, 2008)
I think my friends find PTT good.Likert 1-5Instantaneous Voice Communication ServiceTAM(Dickinger, Arami, & Meyer, 2008)