Construct

Construct details. (MORE INFO)

Construct: Purchasing Subjective Norm


  • Description
  • Indicators

Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".


Definition: Reflects consumer perceptions of whether these two behaviors are accepted, encouraged, and implemented by the consumer’s circle of influence.

Theory/model: Additional to TPB
Reference: (Pavlou & Fygenson, 2006)


Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.


IndicatorScaleContextTheory/ModelReference(s)
Most people who are important to me think that it is fine to purchase a product from this Web vendor within the next 30 days.Scale 1 to 7, Not at All to Completely Truee-CommerceTPB(Pavlou & Fygenson, 2006)
Most people who are important to me would purchase this product from this Web vendor.Scale 1 to 7, Not at All to Completely Truee-CommerceTPB(Pavlou & Fygenson, 2006)