ISRI - Information Systems Research Indicators

Construct: Product Value

Description
Indicators

Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".

Definition: Refers to a product that offers an attractive combination of quality and price.

Theory/model: Additional to TPB
Reference: (Pavlou & Fygenson, 2006)

Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.

Indicator	Scale	Context	Theory/Model	Reference(s)
Purchasing this product from this Web vendor would save me money within the next 30 days: (Extremely unlikely/likely).	Scale 1 to 7, Extremely Unlikely to Likely	e-Commerce	TPB	(Pavlou & Fygenson, 2006)

For me, saving money within the next 30 days is: (Not at all /Extremely important).	Scale 1 to 7, Not at All to Extremely important	e-Commerce	TPB	(Pavlou & Fygenson, 2006)

I would purchase this product from this Web vendor at a bargain price within the next 30 days.	Scale 1 to 7, Extremely Unlikely to Likely	e-Commerce	TPB	(Pavlou & Fygenson, 2006)

For me, getting products at bargain prices within the next 30 days is.	Scale 1 to 7, Not at All to Extremely important	e-Commerce	TPB	(Pavlou & Fygenson, 2006)