Construct

Construct details. (MORE INFO)

Construct: Product Involvement


  • Description
  • Indicators

Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".


Definition: Refers to an online shopper’s interest in a specific category of products.

Theory/model: Additional to TAM
Reference: (Son, Kim, & Riggins, 2006)


Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.


IndicatorScaleContextTheory/ModelReference(s)
In general, I have strong interest in this product.Likert 1-7, Strongly Disagree to AgreeB2C net-enabled commerceTAM(Son, Kim, & Riggins, 2006)
This product is very important to me.Likert 1-7, Strongly Disagree to AgreeB2C net-enabled commerceTAM(Son, Kim, & Riggins, 2006)
This product matters a lot to me.Likert 1-7, Strongly Disagree to AgreeB2C net-enabled commerceTAM(Son, Kim, & Riggins, 2006)