Construct details. (MORE INFO)
Definition: The extent to which a consumer believes that a specific vendor would enhance her effectiveness in purchasing products.
Theory/model: Additional to TPB
Reference: (Pavlou & Fygenson, 2006)
Indicator | Scale | Context | Theory/Model | Reference(s) |
---|---|---|---|---|
This website would be useful in purchasing this product. | Scale 1 to 7, Extremely Unlikely to Likely | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
For me, a website that is useful in purchasing products is. | Scale 1 to 7, Not at All to Extremely important | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
This website would enhance my effectiveness in purchasing this product. | Scale 1 to 7, Extremely Unlikely to Likely | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
For me, a website that enhances my effectiveness in purchasing products is. | Scale 1 to 7, Not at All to Extremely important | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |