Construct

Construct details. (MORE INFO)

Construct: Perceived Personalization


  • Description
  • Indicators

Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".


Definition: A customer's perception of an RA's personalization (i.e., the extent to which the RA under stands and represents his or her personal needs).

Theory/model: Additional to TRA
Reference: (Komiak & Benbasat, 2006)


Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.


IndicatorScaleContextTheory/ModelReference(s)
This RA understands my needs.Likert 1-7, Strongly Disagree to AgreeRecommendation Agents (RAs)TRA(Komiak & Benbasat, 2006)
This RA knows what I want.Likert 1-7, Strongly Disagree to AgreeRecommendation Agents (RAs)TRA(Komiak & Benbasat, 2006)
This RA takes my needs as its own preferences.Likert 1-7, Strongly Disagree to AgreeRecommendation Agents (RAs)TRA(Komiak & Benbasat, 2006)