Construct details. (MORE INFO)
Definition: Refer to the phenomenon where the value of joining a network increases with the number of members in the network.
Theory/model: Additional to TAM
Reference: (Y. B. Lu, Deng, & Wang, 2010)
| Indicator | Scale | Context | Theory/Model | Reference(s) |
|---|---|---|---|---|
| From my observations, the number of SMS users is large. | Likert 1-7, Strongly Disagree to Agree | Short Message Service (SMS) | TAM | (Y. B. Lu, Deng, & Wang, 2010) |
| Many of my friends and relatives frequently use SMS. | Likert 1-7, Strongly Disagree to Agree | Short Message Service (SMS) | TAM | (Y. B. Lu, Deng, & Wang, 2010) |
| I have many opportunities to use SMS. | Likert 1-7, Strongly Disagree to Agree | Short Message Service (SMS) | TAM | (Y. B. Lu, Deng, & Wang, 2010) |
| In my opinion, many mobile phone users frequently use SMS. | Likert 1-7, Strongly Disagree to Agree | Short Message Service (SMS) | TAM | (Y. B. Lu, Deng, & Wang, 2010) |
| There are various types of SMS. | Likert 1-7, Strongly Disagree to Agree | Short Message Service (SMS) | TAM | (Y. B. Lu, Deng, & Wang, 2010) |
| In my opinion, as a communication tool, SMS is as common as other ways of communication (e.g., face-to-face and phone conversation). | Likert 1-7, Strongly Disagree to Agree | Short Message Service (SMS) | TAM | (Y. B. Lu, Deng, & Wang, 2010) |