Construct details. (MORE INFO)
Definition: The extent to which an online shopper believes using an infomediary can save time and effort in his or her online shopping.
Theory/model: Additional to TAM
Reference: (Son, Kim, & Riggins, 2006)
Indicator | Scale | Context | Theory/Model | Reference(s) |
---|---|---|---|---|
Without using Bizrate.com Website, I would have to spend more time to find out who are selling the product online. | Likert 1-7, Strongly Disagree to Agree | B2C net-enabled commerce | TAM | (Son, Kim, & Riggins, 2006) |
Without using Bizrate.com Website, I would have to spend more effort to find out who are selling the product online. | Likert 1-7, Strongly Disagree to Agree | B2C net-enabled commerce | TAM | (Son, Kim, & Riggins, 2006) |
Without using Bizrate.com Website, I would have to visit many Websites to find out who are selling the product online. | Likert 1-7, Strongly Disagree to Agree | B2C net-enabled commerce | TAM | (Son, Kim, & Riggins, 2006) |