Construct details. (MORE INFO)
Definition: The extent to which a consumer believes that getting product information from a website would be free of effort.
Theory/model: Additional to TPB
Reference: (Pavlou & Fygenson, 2006)
Indicator | Scale | Context | Theory/Model | Reference(s) |
---|---|---|---|---|
Getting information about this product from this website would be easy. | Scale 1 to 7, Extremely Unlikely to Likely | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
For me, getting product information easily from a website is. | Scale 1 to 7, Not at All to Extremely important | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
Learning how to get information about this product from this website would be easy. | Scale 1 to 7, Extremely Unlikely to Likely | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
For me, learning how to get product information easily from a website is. | Scale 1 to 7, Not at All to Extremely important | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |