Construct details. (MORE INFO)
Definition: The extent to which a consumer believes that a website is helpful in terms of fully evaluating a product.
Theory/model: Additional to TPB
Reference: (Pavlou & Fygenson, 2006)
Indicator | Scale | Context | Theory/Model | Reference(s) |
---|---|---|---|---|
I expect this website to help me get a real feel for this product. | Scale 1 to 7, Strongly Disagree to Agree | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
Being able to get a real feel for a product would make it (much more difficult/ easier) for me to purchase this product from this Web vendor. | Scale 1 to 7, Much More Difficult to Easier | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
I expect this website to help me carefully evaluate this product. | Scale 1 to 7, Strongly Disagree to Agree | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
Being able to carefully evaluate a product would make it (much more difficult/easier) for me to purchase this product from this Web vendor. | Scale 1 to 7, Much More Difficult to Easier | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |