Construct details. (MORE INFO)
Definition: A person’s perception of how easy or difficult it would be to carry out a behavior.
Theory/model: Additional to TPB
Reference: (Pavlou & Fygenson, 2006)
Indicator | Scale | Context | Theory/Model | Reference(s) |
---|---|---|---|---|
Please rate the difficulty of you purchasing this product from this Web vendor within the next 30 days. | Scale 1 to 7, Extremely Difficult to Easy | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |