Construct

Construct details. (MORE INFO)

Construct: Impact on Marketing and Sales


  • Description
  • Indicators

Note 1: Following are presented the definitions found for the construct in the used references, together with the theory/model.
Note 2: The same construct can be present in more than one theory/model.
Note 3: If the construct was not proposed in the original theory/model, it is identified as "Additional to theory/model".


Definition: Not defined.

Theory/model: Additional to IDT
Reference: (Picoto, Bélanger, & Palma-Dos-Reis, 2014)


Note 1: This list contains all the indicators (measuring variables) as defined by the authors when proposing/using/applying a theory/model in a context. It also includes the scales used to measure the variables.
Note 2: Some of the indicators are context-dependent.
Note 3: The same construct can be present in more than one theory/model.


IndicatorScaleContextTheory/ModelReference(s)
Please indicate the extent to which your mobile applications have impact in sales increasing.Scale 1 to 5Mobile Business (m-business)IDT(Picoto, Bélanger, & Palma-Dos-Reis, 2014)
Please indicate the extent to which your mobile applications have impact in widening sales area.Scale 1 to 5Mobile Business (m-business)IDT(Picoto, Bélanger, & Palma-Dos-Reis, 2014)
Please indicate the extent to which your mobile applications have impact in product and service innovation improvement.Scale 1 to 5Mobile Business (m-business)IDT(Picoto, Bélanger, & Palma-Dos-Reis, 2014)
Please indicate the extent to which your mobile applications have impact in customer service improvement.Scale 1 to 5Mobile Business (m-business)IDT(Picoto, Bélanger, & Palma-Dos-Reis, 2014)
Please indicate the extent to which your mobile applications have impact in customer satisfaction increasing.Scale 1 to 5Mobile Business (m-business)IDT(Picoto, Bélanger, & Palma-Dos-Reis, 2014)
Please indicate the extent to which your mobile applications have impact in increasing the convenience to customers.Scale 1 to 5Mobile Business (m-business)IDT(Picoto, Bélanger, & Palma-Dos-Reis, 2014)
Please indicate the extent to which your mobile applications have impact in facilitating the communication with customers.Scale 1 to 5Mobile Business (m-business)IDT(Picoto, Bélanger, & Palma-Dos-Reis, 2014)