Construct details. (MORE INFO)
Definition: Consumer’s knowledgeability in getting product information from a vendor’s website and making product evaluations.
Theory/model: Additional to TPB
Reference: (Pavlou & Fygenson, 2006)
Indicator | Scale | Context | Theory/Model | Reference(s) |
---|---|---|---|---|
If I wanted to, I could become skillful at comparing and evaluating products on this website. | Scale 1 to 7, Strongly Disagree to Agree | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
Becoming skillful would make it (much more difficult/easier) for me to get information about this product. | Scale 1 to 7, Much More Difficult to Easier | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
If I wanted to, I could easily become knowledgeable about getting all relevant information about products from this website. | Scale 1 to 7, Strongly Disagree to Agree | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |
Becoming knowledgeable about getting information would make it (much more difficult/easier) for me to get all relevant information about this product from this Web vendor. | Scale 1 to 7, Much More Difficult to Easier | e-Commerce | TPB | (Pavlou & Fygenson, 2006) |